Data & Analytics
Our digital analytics team brings a quantitative data perspective to our project insights across each of the phases of delivery. Setting a measurement framework early ensures that your digital asset performs at its best, and having the numbers readily available helps prove the case for continued investment.
Data analytics is all about starting with the end in mind. It involves setting long-term goals and success metrics for your digital investment and then working backward to isolate the key behaviors and interactions to be tracked, measured, and optimized.
Tiger Throne's digital analytics team brings a unique perspective to our project insights by focusing on quantitative data across every stage of delivery. We believe in setting long-term goals and success metrics for your digital investment and then working backward to isolate the key behaviors and interactions to be tracked, measured, and optimized.
Our process involves benchmarking at a point in time, setting KPIs that ladder up to the overall business objectives, and implementing necessary tracking throughout the digital experience.
Setting a measurement framework early on ensures that your digital assets perform at their best, and we're here to help you every step of the way.
Storytelling combined with data is a key way to get business cases approved, stakeholders aligned and everyone on the same page about why what they are doing is important to the business. At our data consultants regularly provide the following services.
Once we have identified what's important, we set up tracking to gauge it. For more complex designs, such as Point-of-Sale systems, we use Google Tag Manager for websites.
It's not just about metrics, but how we split those metrics up by location, user type, and device. This allows us to identify actionable insights that can help us make informed decisions.
We believe that conversations create better responses from visitors. That's why we create personalized experiences that demonstrate our understanding of their wants and needs and our willingness to help them with their problems.
Our Google Analytics consultants work with you to report on what will help you find meaningful insights and take out the monotony of weekly or monthly reports, so you can focus on the insights themselves.